Case Study · Industrial Manufacturing · SEO & AI Search / GEO
From invisible to cited: earning a seat in AI-powered search.
A 4 months engagement. Google and Bing AI performance, built from zero.
Sources: Ahrefs, Google Search Console, Bing Webmaster Tools
The challenge
A site that published regularly - and went nowhere.
Despite consistent content output, organic visibility had stalled. Traffic was flat. In the world of AI-generated answers, the site was completely absent.
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Technical debt holding the site back
Site health in the mid-80s with active crawl errors across key URLs - a hard ceiling on any ranking work built on top of it.
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Flat traffic despite ongoing publishing
Content was being produced, but not performing. Older articles were declining. Newer ones weren't gaining traction.
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Zero AI citation presence
Absent from both Google AI Overviews and Bing Copilot answers, in a category where competitors had already claimed that space entirely.
What we did
Four phases, in order.
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Technical foundation
A full technical audit and rapid remediation, pushing site health from the mid-80s to a clean 100. Crawl errors eliminated across every key URL. Indexation extended to every commercially relevant page.
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Intent-gap analysis
Every priority page stress-tested against actual search intent - mapping the gap between what a page currently served and what it needed to serve, commercially and informationally.
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Deep page optimisation
Core commercial pages rewritten and restructured to close that intent gap - improving entity coverage, topical authority, and the kind of declarative, structured content AI models draw on.
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Content refresh
Existing articles with real relevance but declining performance were identified and optimised - recovering their standing and building a broader content footprint.
The results
AI citation presence, built from scratch.
After four months, the site moved from complete AI absence to being cited across both major AI search surfaces.
Source: Bing Webmaster Tools
Next step
Want to know if your site is invisible to AI search too?
We'll test your current visibility across Google AI Overviews and Bing's AI surfaces, show you exactly where you stand, and what closing that gap would take.
Results reflect a 4 months engagement period. Data: Google Search Console, Bing Webmaster Tools, Ahrefs, Semrush.