Turn search traffic into actual buyers.
High-intent visitors convert when the landing page meets them exactly where their search left off.
- SEO brings them in.
- CRO optimises the page.
- SXO unifies both into one fluid motion.
A 20-minute senior review of your highest-value search terms and landing pages. Zero pitch - just where you’re losing traffic.
The silo trap
Why “more traffic” and “a better page” both quietly fail
SEO teams chase rankings and rarely touch the page experience. CRO teams polish the page and rarely dig into what the searcher actually wanted. So you end up paying for one of two expensive outcomes: thousands of visitors who bounce because the page wasn’t built for their query, or a beautifully optimised page that almost nobody finds.
The problem was never the traffic or the page on its own. It’s the seam between them - and almost nobody owns that seam. We do.
What SXO actually is
What we do in that gap
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Match the exact query.
The landing page speaks to the exact reason they searched - not a generic campaign template.
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Built for searchers, not generic traffic.
Dedicated, fast-loading layouts designed around high-intent keyword clusters.
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The lever that counts twice.
Core Web Vitals, speed and mobile flow that lift rankings and conversion rates at the same time.
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Remove the friction.
Intuitive next steps and effortless forms that turn high-intent visitors into active leads.
The process
How it runs
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Audit the gap.
We map your high-intent search clusters against how your current pages actually perform - where intent and experience diverge, and what that's costing you.
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Architect the experience.
We design and wireframe pages built for those exact searches, not off-the-shelf layouts.
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Implement & optimise.
Technical SEO fixes and UX improvements ship together, in the same motion - not in separate quarters.
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Test & scale.
We A/B test the conversion elements while holding ranking stability, then roll what works across the rest of the site.
FAQ
Common questions
Is SXO just SEO and CRO rebranded?
No - it’s the two done together, deliberately, instead of separately. Most agencies still hand you off between an SEO team and a CRO team with no one owning the seam between them. SXO means one team plans the search intent and the page experience as a single decision, not two reports that don’t talk to each other.
Do I need SXO, or just SEO, or just CRO?
Depends where the leak is. If you’re not getting found, start with SEO. If you get traffic but it doesn’t convert, start with CRO. SXO is for when both matter at once - usually once you’ve got real traffic and want every visitor working harder, or when you’re building something new and want it right from the start rather than fixing it later.
How is this different from what our current agency does?
Most agencies are structured around one discipline with the other bolted on - an SEO team that “also does landing pages,” or a design team that “also thinks about SEO.” SXO isn’t a bolt-on; it’s the single lens both decisions get made through, from the same brief, by the same team.
What does a gap review actually involve?
We look at your highest-value search terms, how you currently rank for them, and what happens when someone actually lands on the page. You’ll walk away knowing exactly where the gap is and what it’s costing - no proposal, no pressure.
See where you’re losing them
We’ll show you exactly where your search traffic is leaking between the click and the conversion - and what closing it is worth. No pressure, no jargon.
Find your conversion gapA 20-minute senior review - your highest-value terms and the pages they land on. Zero pitch.