Insights

Thinking out loud.

Observations on search, conversion, and the space between.

SXO
What is SXO - and why it changes everything about how you think about search SXO isn't a rebrand of SEO. It's the missing discipline that connects what someone searches for with what they actually find. Here's what it is, why it matters, and what it means for your business. Guide 7 min read
SEO
The SA Hardware Asymmetry - Why Desktop-First SEO Kills Mobile SXO in South Africa Agencies audit sites on gigabit fibre and R50,000 laptops. South Africans buy on R2,500 Android phones over 4G. Here's why that gap is quietly killing your conversions - and how to fix it.
Technical 6 min read
Industry
AI search is here - what it actually means for SEO Google's AI Overviews, ChatGPT search, Perplexity - the search landscape is shifting. Here's what's actually changing, what isn't, and what to do about it.
Opinion 1 min read
SEO
The technical SEO checklist that actually matters Most technical SEO checklists are bloated with things that don't move the needle. Here's the short list that does - the items we check on every audit.
Guide 1 min read
CRO
Your landing page is leaking revenue - here's where to look High traffic, low conversions. The problem is almost never the traffic - it's what happens after the click. A walkthrough of the five most common landing page leaks.
Analysis 2 min read