SEO gets you discovered. GEO gets you recommended.

When someone asks an AI "who should I use for X," there's a name in that answer. We make sure it's yours — using the research the term GEO actually comes from, not guesswork.

Test your AI visibility

Origin

Not a buzzword. A measured discipline.

The term comes from a peer-reviewed Princeton/Georgia Tech study — not a marketing trend.

The term Generative Engine Optimisation comes from a real study — Princeton and Georgia Tech researchers, presented at KDD 2024. They tested nine content strategies against 10,000 real queries and measured what actually got AI engines to cite a source.

The headline finding: the right strategies lifted visibility by up to 40%. Keyword stuffing and padding did nothing. That's the foundation this page is built on — not a checklist copied from another agency.

The shift

SEO discovers. AEO extracts. GEO recommends.

Three layers of search visibility — GEO targets the one where you're named, not listed.

SEO gets your page ranked in a results list a human scrolls through. AEO gets your specific answer extracted into a snippet or direct box. GEO gets your brand named by an AI synthesising an answer — often before the user ever sees a list of links.

A page built with real authority tends to perform across all three. GEO specifically targets the layer where nobody compares you to competitors — they just hear your name.

The evidence

Three numbers worth building a strategy around.

From the KDD 2024 study that coined the term — tested against 10,000 real queries.

+27.8% Visibility lift from direct quotes by credible experts
+25.9% Visibility lift from statistics with a clear source
+24.9% Visibility lift from explicit citations to authoritative sources

Keyword stuffing and artificial simplification showed no measurable benefit at all — a direct contradiction of most "GEO checklists" still circulating online. The takeaway: write to be quoted, not to be found.

What's changed

The research hasn't moved. The engines have.

Recency bias and engine-specific behaviour mean a single strategy under-performs.

Recency now carries real weight. Content older than roughly three months sees a sharp drop in AI citation rates. Unlike traditional SEO, a well-ranked page can't coast for years here — GEO is ongoing, not a one-time build.

Engines don't behave the same way. Perplexity rewards real-time citation and recency. Gemini's visibility tracks closely with your existing Google SEO. Claude favours structured, logical content over quotable one-liners. One strategy applied everywhere under-performs one tuned per engine.

What we build

Five things, built on evidence.

Not a ten-point generic checklist — five deliverables backed by peer-reviewed research.

  • Priority query mapping.

    The real conversational questions your buyers ask AI assistants — not your existing keyword list.

  • Baseline visibility audit.

    Direct testing across ChatGPT, Gemini, Perplexity and Claude, so you see exactly where you stand before anything changes.

  • Entity clarity.

    A plain, factual description of who you are, written for a machine to extract cleanly — not marketing language it has to interpret.

  • Citation-worthy content.

    Real statistics, real expert perspective, real citations — the specific things the research proved move the needle.

  • Ongoing multi-engine tracking.

    Ongoing testing across every platform your buyers use, with clear reporting on what's shifting.

The connection

Getting named is only half the outcome.

GEO lives inside our SEO practice — getting named and delivering on it are one motion.

When an AI recommends your business, the person who follows that recommendation arrives already convinced. If the page they land on doesn't deliver on that trust, you've wasted the highest-intent visitor search currently produces. That's why GEO lives inside our SEO practice, not as a separate service. Getting named and delivering on being named are one motion .

FAQ

Straight answers.

Is this backed by real research?

Yes — the term originates from a peer-reviewed Princeton/Georgia Tech study presented at KDD 2024, tested against 10,000 real queries.

How is GEO different from good SEO?

SEO earns a ranked position a human chooses from. GEO earns your brand named directly inside an AI's answer, often with no ranked list in sight.

Do keywords still matter for GEO?

Less than you'd think — the research found no benefit from keyword stuffing. What worked was real statistics, quotes, and citations.

How fast does it work?

AI engines re-evaluate sources more often than Google re-ranks, so changes can show within weeks — but the recency bias means it needs ongoing maintenance, not a one-time project.

Which AI platforms matter for my business?

Depends on your buyers. We prioritise based on where your specific audience actually searches, not a generic list.

Contact

See exactly what AI currently says about you.

We'll test your brand against ChatGPT, Gemini and Perplexity using the real questions your buyers ask, and show you where you're named, where you're invisible, and what closes the gap.