User Behaviour & UX Audits

Pinpoint precisely where visitors drop off and why they leave.

A dropping conversion rate rarely comes with an explanation. We combine real usage data with real recorded sessions until the "why" behind the drop-off is undeniable.

Request a UX audit

The gap between "what" and "why"

Analytics tells you visitors left. It rarely tells you why.

A dashboard shows a drop-off point. It doesn't show the confused scroll, the rage-click on a button that doesn't work, the form field nobody could figure out how to fill in correctly. Fixing a problem you can only half-see means fixing the wrong thing, confidently.

A proper UX audit closes that gap - not with guesses, with evidence.

What we look at

Quantitative data, and the human reality behind it.

  • Heatmap analytics.

    Click density, scroll depth, and cursor movement, visualised across your most critical page templates - showing exactly what people actually engage with, not what you assumed they would.

  • Session replays.

    Real, individual user sessions, reviewed to spot the friction, the broken links, the usability flaws a dashboard number alone can’t reveal.

  • Funnel analysis.

    Your multi-step conversion path, mapped precisely, to pinpoint exactly which step is where potential customers actually give up.

  • Form diagnostic testing.

    Field-by-field completion rates, measured to find exactly which part of checkout or lead capture is quietly costing you conversions.

What it changes

A clear roadmap, not a vague report.

A diagnostic that actually explains what's happening, not just that something is. A prioritised list of fixes ranked by real impact, not guesswork. Immediate opportunities to recover conversion revenue you're currently losing without knowing it.

FAQ

Common questions

How long does a UX audit take?

Depends on traffic volume and the number of pages in scope - typically a few weeks to gather enough session data to draw reliable conclusions, plus analysis time.

Will this tell me exactly what to fix?

Yes - the output is a prioritised roadmap, not a raw data dump. You’ll know what to fix first and why it matters most.

Do I need a certain amount of traffic for this to work?

Session replay and heatmap analysis need enough volume to see real patterns, not one-off anomalies. Very low-traffic pages may need a longer collection window to reach reliable conclusions.

Is this a one-time audit or ongoing?

It can be either - a focused one-time diagnostic to fix a known problem, or ongoing monitoring as part of a broader CRO programme.

Contact

See exactly where and why visitors are leaving.

We'll run the diagnostics, review the real sessions, and hand you a clear, prioritised view of what's actually costing you conversions.